3PD Blog
Tag: Digital Transformation
Have marketing services and advertising companies embraced privacy?
Gam Dias
There is a $300B digital advertising industry that has been built on top of unregulated processes with regard to personal data. My question was how were the industry experts responding to a changing b...
The truths that shape digital transformation
Chris Micklethwaite
Digital businesses (‘digital natives’) were born in technology, and they grow and thrive according some simple principles. Understanding these can help to shape successful digital transfor...
Invest in teams, not projects
Chris Micklethwaite
At IBM in the 90’s I was involved in number of client projects. It was before the days of collaborative, iterative and value-led software development approaches – back then formal project and ...
Technology is not enough.
Chris Micklethwaite
In a digital world, customers interact with business through technology, but putting in place new tech is not enough to be a digital business. At the basic level technology can automate business proce...