Associate, CRM Specialist
A senior leader in technology programme and change management, with a focus on enterprise CRM. 15 years technology delivery and change management experience with technology specialisms centred on Salesforce.com, SAP CRM and Eloqua. Gareth helps our clients shape customer data strategy, appoint and engage vendors and partners, and leads enterprise CRM platform implementations.
Recent posts from the blog
Don’t Offer Privacy, Build Relationships Instead
Last week’s WhatsApp-Facebook data sharing announcement prompted a flurry of contacts to join me on the secure messaging platform, Signal. Mainstream documentaries, movies and books are waking c...
10 Reasons You Don’t Need a Data Strategy
Organizations are recruiting and appointing Chief Data Officers to develop new data driven cultures and business-driven analytics programs, but sometimes having that person can be vastly overrated, no...
Agile Minds in Desperate Times
The COVID-19 pandemic is already putting businesses to the test. Business and technical agility is key to surviving the impending economical downturn. The lessons that are being learned will be the ma...
How are B2C brands operationalizing privacy into their propositions?
For any organization holding its customer’s personal data, GDPR and CCPA have upped the ante on Privacy. The big question for marketing and product leaders is ‘How can privacy be profitabl...
Are data brokers and infrastructure providers changing their platforms?
Both data brokers and infrastructure providers have a critical role to play in shifting business models towards profitability and privacy. Businesses rely on their platforms and will build on top of t...
Have marketing services and advertising companies embraced privacy?
There is a $300B digital advertising industry that has been built on top of unregulated processes with regard to personal data. My question was how were the industry experts responding to a changing b...
Are privacy regulations sufficient to protect us?
Regulation is pursuing two related tracks, data mobility and privacy. Open Banking and Open Finance are protocols designed to allow consumer financial data to move securely between organizations. Whil...
Are we approaching a tipping point with personal data acquisition?
Google's November announcements spotlight its long-term data acquisition strategy. Acquiring Fitbit adds the exercise data of over 30 million people. The acquisition of Ascension adds 50 million Ameri...
Is Big Tech Prioritizing Profit Over Privacy?
Big Technology is racing to embed itself deeper into our lives and purchasing cycles. Google, Facebook, LinkedIN, Netflix, Amazon, Apple, Alibaba, and Tencent have ambitious and sometimes invasive dat...
Web Summit 2019 – The Privacy Track
For any organization holding its customer's personal data, GDPR and CCPA have upped the ante on Privacy. The big question for marketing and product leaders is 'How can privacy be profitable?' ...